When I catch up with old friends or make new ones, people tend to ask: “what exactly do you do for a living?” or “what is your job…?”
When I first entered the professional world, I will say it was something I tended to gloss over or stutter out some topline answer because I didn’t even know how to explain it. But really, what I personally do is only one portion of the industry people are so curious about.
The experiential marketing industry is what has granted me the opportunity to travel (whether that be in San Antonio, TX or Sydney, Australia) and with that, I really do try to make friends wherever I go and see the town when I have completed work. Each city has such a unique personality, it would be a major shame to allow “being tired” or “being too busy” to prevent someone from embracing each place. How do you know what’s cool about a city (beyond tourist attractions!)? Make friends and ask questions! I made a personal vow that anyone who helps me in a city I visit, I will help them in New York or in Michigan should they visit as a favor – and this summer alone, I’ve been able to return the favor to my friends I’ve made in Australia and Norway by hosting them in NYC. See below for a visit from my Australian friend, Aundrea, this past week for NY Fashion Week and check out her line called Isabel and I: